Marketing & Golf – Work for Clube Golfe Braga
ADSO is a communication and marketing agency that is dedicated to changing everyday life of people through defining strategy and management of golf projects. Our professionals help clients in golf industry to develop their identity, create a brand and do promotion on social media.
Our creative team is producing videos that are moving borders of golf marketing. The main goal is to get people familiar with golf and play it on regular basis.
BRANDING AND CREATING IDENTITY OF CLUBE GOLFE BRAGA
The Clube Golfe Braga (CGB), one of the oldest and most prestigious nationally, chose ADSO as responsible for the Club's communication. One of the first steps in communication was creating visual identity of the Clube. We took the challenge and amazing results you can see on images below.
CONSULTING AND STRATEGY OF CGB ACADEMY
CGB ACADEMY is project organized by Clube Golfe Braga. The goal of this project is motivating young people to play golf. Through the different campaigns we managed to make great results. CGB has organized a lot of classes in schools for kids, teachers and parents, so all of them can understand the role of golf in everyday life. In one year, 8500 young people have finished academy and made great results in tournaments.
COMMUNICATION FOR OPEN PORTUGAL PITCH&PUTT 2018
ADSO is the agency that is in charge of all communication for Open Portugal Pitch&Putt 2018. Tournament will be held in 2018 in Clube Golfe Braga, Portugal. We have created a team that will create logo, partnerships, content for Social Media, brochures and other marketing materials. Click here (bit.ly/CGB-Brochure-PP) to download the first preview of the brochure.
CONTENT AND CREATIVE
We wanted to show in an original way that the CGB has a new Pitch & Putt field and, thus, the 'Vai Treinando' campaign aims to connect Braga and P & P. To create more impact, some of the most emblematic areas of the city of Braga were chosen as a background. We also wanted to demystify the idea that golf is an elitist sport. This is a modality accessible to all, and it takes very little material to play it - as a rule, two irons and a putter are enough.
VIDEO PRODUCTION FOR CLUBE GOLFE BRAGA
Agency has produced videos for presenting the course and events organized by Clube Golfe Braga. By creating special template for this opportunity, agency presented the spirit of the club so viewers can feel the atmosphere on the course.
WEB & SOCIAL MEDIA
Golf is a sport that connects people and Social Media is a great way to find clubs and other players to exchange experience or opinions. ADSO is creating content for Social Media which enable clubs to give more value to its followers and connect with them on the higher level. Besides Social Media, we also designed the website for CGB which holds all information about the club and its projects.
PR AND MEDIA
Public Relations (PR) are one of the best ways to make an impact and media are the fastest way to do it. From this, you can see the importance of having good PR team. Through showing advantages and achievements of Clube Golfe Braga, we manage to influence people’s opinion about golf by communicating with different media.
SALES AND MANAGEMENT
Every company has target market that it wants to get close to. Events are great opportunity for them to do thet. The key is to find companies that match your event and make them an offer that is hard to resist. ADSO did amazing job with golf tournaments of CGB.
EVENTS
There are two types of events organized by Clube Golfe Braga in cooperation with ADSO. First type are Tournaments, where is very important to do good promotion so players come. The second ones are internal events, for members only, that are made to build up the atmosphere in the club and to give higher value to its members.
GOLF PRODUCT MARKETING
Every player should have basic golf equipment. There are a lot of different ways for golf stores and clubs to place their products. ADSO is developing original marketing activities, to access markets, which will have influence on sales of branded Polos and towels of Clube Golfe Braga. We are also discovering new ways to relate golf with products that are not related with it, for example wine, beer.
ADSO AND GOLF
ADSO is a specialist full service agency with high-end and creative solutions for the golf industry (clubs, courses, players, brands, …) with many years of work experience and, also, of playing golf, we put together what we love with what we do best.
Services we do: Consulting & Strategy, PR & Media, Branding, Sales & Management, Web & Social Media, Video, Golf Product Marketing, Content & Creative, Events.
ENGAGE // CONNECT // CONTACT
Email: jose@adso.pt
LinkedIn: www.linkedin.com/in/josevillacardoso
ADSO golfe: http://adso.pt/golfe
Facebook: http://bit.ly/ADSO-Facebook
YouTube: http://bit.ly/ADSO-YouTube
ENGAGE // CONNECT // CONTACT
*ADSO COMUNICAÇÃO GLOBAL: http://adso.pt
*LINKEDIN: http://pt.linkedin.com/in/josevillacardoso
*YOUTUBE: http://www.youtube.com/acordodia
*TRABALHOS: http://adso.pt/trabalhos/todos
*BLOG: http://adso.pt/blog/todos
FAÇA DOWNLOAD DE DOSSIERS: http://adso.pt/docs Branding / Trocado por miúdos / Brochura de apresentação ADSO / Dossiê Internet / Mercado Externo / Dossiê de Merchandising / Destino Polónia - case study / Eurotux - case study
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